Industry: Wine, Beer and Spirits
Project Duties: Static Site Development, Node.js, Project Mgmt.
The major goal of the website was to express the Kentucky bourbon trail lifestyle and heritage that resonates with the high-end bourbon consumers. Authenticity, quality and craftsmanship are of the utmost importance to this discerning audience. Kentucky Owl needed a website that captured and conveyed these aspects of the brand. Lelander worked closely with notable advertising agency, Red7e, based in Louisville, KY. Red7e has a great reputation for creating stunning, thoughtful campaigns that successfully project a brand’s image throughout all marketing channels from web and social to video and print.
Working together, we built a website that captures the brand and lifestyle messages that are the essence of Kentucky Owl. Throughout the website you will find beautiful graphics combined with subtle animations. In the heritage section, the user gets the feeling they stumbled upon a treasure trove of family stories in a forgotten attic. Diving further into the website, you explore the unique offerings from this small batch brand. After which, the user’s the attention turns to a couple of tongue-in-cheek recipes on how to drink bourbon, perfect for this lifestyle website. The Kentucky Owl site ends with a call to action to stay in the know.
The website was built as a static site to make it streamlined and fast loading. We used Node.js to power up the age gate IP to check for the user’s country and to add the functionality needed for the contact us email form. The biggest challenge was building a responsive website that fit within the screen size panels, which made the single page layout fantastic and engaging.
The most challenging aspects of this project were bringing all the information together into a responsive single page design, animations and timeline. The Lelander development team worked diligently to bring everything together for a specific launch date. It was a fast-paced and rewarding project to all those involved.
Lelander stepped up to the challenge and brought Red7e’s ambitious storytelling experience to life. Extremely close collaboration and continuous feedback loops were key to the successful launch, which occurred in record time.