Custom Website

American Aqua

Industry: Environmental Services
Tech Stack: Wordpress, Gutenberg blocks, ACF Pro, WP Engine

By addressing water quality awareness, American Aqua established itself as a reliable source of information, enhancing their online presence.

Website Features

  • Services module, showcasing their various offerings
  • FAQ section to answer commonly asked questions
  • Animated number counter
  • Stock video overlays to add a touch of visual flair
  • Reviews module to share customer experiences
  • Contact footer to get in touch
  • Customer portal link for easy access
  • Case studies for their commercial division
American Aqua Website
American Aqua Website Map


American Aqua sought Lelander for a solution that went beyond building a website. They needed a highly functional and customizable platform that could be utilized across multiple brand websites. 

The Pure Water Works website was outdated and didn’t match American Aqua’s branding, so we modernized both sites and brought them in line with the new brand image. To ensure cost-efficiency, we used a modular approach with WordPress.


Lelander created a 50-page website by strategizing the new content plan based on the best user experience for the new Pure Water Works platform. We opted for design modules relevant to the content, and managed the design elements by incorporating stock photos with existing branding.

Additionally, the team integrated existing web applications using Zapier, and linked Gravity Forms to Service Titan, a CRM tool. As a result, when a prospective client completes a lead form, the information is automatically funneled into their CRM, enhancing efficiency in managing customer relationships.

We also developed a user-friendly Contaminant Map Module, allowing site visitors to hover over dots on a map of Michigan. Each dot provided specific details about water quality and contaminants in that area, linking users to comprehensive reports for a deeper understanding. This innovative approach transformed both websites into an educational hub for customers, bridging the information gap in the marketplace.

"Carly is extremely receptive to out-of-the-box ideas and does an outstanding job working with DevOps to figure out how to implement them. She’s great at problem-solving."

George Gotfredson, Director (Marketing & CX) at American Aqua.