The agency dilemma –
we get it.
It’s tough out there.
Agencies are facing competition from all sides.
Whether it’s a startup across town,
a mid-size consulting company,
or a growing in-house creative team,
everyone wants a piece of your client’s business.
No agency is safe.
Here’s the crux of the problem: You occupy a niche.
It could be creative, branding, experiential, full-service, or even direct marketing.
Whatever the case, your agency was never intended to be all things to all clients.
Technology only exacerbates the dilemma.
While its role continues to grow, your need for exceptional development does too.
And that may not be who you are.
But, you can’t continue to turn away technology projects.
Clients eventually get the message and move on.