Challenge

The FedEx Brand Review Center, initially built over a decade ago to streamline FedEx’s brand approval workflows, had begun to show its age. What started as a system to simplify branding requests for FedEx employees, vendors, and external partners had become outdated and inefficient as the company grew and expanded. Oden, the agency responsible for the project, needed a technical partner capable of navigating these complexities and delivering a high-quality solution within the limited scope. Recognizing that the platform required more than just minor updates, Lelander was brought in to completely rebuild and modernize the application. The goal was to create a robust solution that would allow internal and external stakeholders to submit, track, and approve branding requests in an organized, efficient manner.

The project came with significant challenges. The original development efforts had been plagued by communication breakdowns and major delivery delays, leaving the system burdened with technical debt. One of the critical features posed compatibility issues with the existing framework, but the budget constraints didn’t allow for a full refactor.

Solution

Facing a tight deadline, the Lelander team worked diligently to deliver the project with terrific velocity, with high coding standards without disrupting the integrity of the brand management process. The new platform includes a specialized ticketing system for submitting and tracking branding requests, a user-friendly dashboard for managing tasks, advanced document annotation and approval workflows, comprehensive user management with global alert capabilities, user impersonation for troubleshooting, seamless integration with third-party applications, and automated functional testing to minimize errors. These enhancements created a more streamlined and efficient experience for FedEx’s internal and external stakeholders.

The revamped platform was launched in just four months, providing FedEx with a scalable, robust system that simplifies complex workflows from early-stage consultations to final approvals. Lelander introduced continuous integration and an intense QA process to ensure long-term scalability, enabling multi-tier deployments and production parity. The project was transitioned to FedEx’s internal IT team with detailed documentation, allowing for easy ongoing maintenance.